Overview of the hottest Japanese packaging market

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Overview of Japan's packaging market

at present, the process of globalization makes trade closely related to each country, and the international trade environment is changing rapidly: the trend of globalization has a direct impact on export packaging, products are exchanged within regions or long-distance cross regions, involving complex logistics activities: at the same time, the export potential of developing countries and countries with economies in transition is huge, Small and medium-sized enterprises are also more involved in international trade. These countries and enterprises are trying to find the most practical information about export packaging, especially for China

how to ensure that the product is in good condition when arriving at the final destination

how to ensure the safety and traceability of products in all links of the whole supply chain

how to meet the compliance requirements, that is, to comply with international, regional and local regulations and standards, including labeling, identification and coding requirements

how to make the product packaging more attractive, that is, to meet the market demand, unique design, ensure that the product is obvious and easy to identify on the shelf, including color code and logo design

how can product packaging effectively convey information, achieve brand effect and make products distinctive

how to make the product packaging convenient for users at all stages, maximize user value, optimize functional requirements, and maximize customer satisfaction

how to make the product packaging cost competitive, with the standard design and product line shape of optimal cost

as many challenges of the packaging industry are approaching, the requirements of the whole industry chain for packaging are becoming more diversified

in most cases, domestic packaging suppliers are difficult to meet the needs of export-oriented small and medium-sized enterprises, including international standards and costs. Domestic packaging chains lack knowledge of international practices, regulations, standards and other relevant knowledge, so they need to constantly expand and maintain competitive supply chains. Moreover, the enterprise urgently needs relevant information and guidance in order to minimize the damage of products, minimize the waste products generated, and maximize the use of packaging materials. Only by being familiar with the relevant laws and regulations of the target market, can it export smoothly to meet the market demand. At the same time, it also needs to clarify and apply the national packaging resources as possible. In this case, it is particularly important for developing countries and countries with economies in transition to give priority to the acquisition of appropriate packaging support technology and information

in the production capacity construction of export-oriented small and medium-sized enterprises, they may not be aware of some details, for example, they should strive to give a free hand to the location of product lending shelves, consumers' attention and purchase decisions; They pay more attention to the cost of packaging, but despise the marketing and publicity function of packaging

in this issue of packaging, you will learn about the driving force of continuous innovation in the world packaging industry, the relevant regulatory processes in the development of the packaging industry in the European Union and the United States, as well as the latest developments in the equivalent packaging markets in Japan and India (compiled according to the 2006 ITC Conference)

the development direction of today's society is to turn the past large-scale production, consumption and discarding society into a recycling society, which requires full recycling or reuse of used products. At present, both the United States and Europe will pay attention to the packaging development campaign on social sense launched by Japan. Environmental friendly and recycling packaging design has become an important direction for the development of Japan's packaging market. In Japan, the reason why the packaging industry is developing in this direction stems from many potential social factors

potential social factors for Industry Development

since 2000, the consumption of packaging materials and the output of packaging machinery in Japan have declined, which is a unique phenomenon in the Japanese packaging industry. In the international market, comparing Japanese enterprises with European enterprises, we will find that Japan's economy, society and environment have a crucial impact on promoting the development of the packaging industry. Among them, the trend of population development is one of the important factors. In Japan, the aging phenomenon is very prominent. In Tokyo, a large number of people over the age of 65 have changed their consumption patterns, which has had a great impact on the packaging industry

in Japan, some important social development trends have attracted much attention, such as the increasing number of nuclear families (nuclear families: families of three), and the gradual reduction of consumption by families of three: in society, with the continuous improvement of women's status and the increase in the number of professional women, more and more women will enjoy the same opportunities as men, prompting the corresponding needs of many products to change; Individual independence is enhanced. For example, many people have outstanding personalities, which is an important indication that there will be more demand for personalized products, more and more multi-function 24-hour stores, more and more overseas companies have settled in Japan, and people's attitude towards packaging has completely changed; The improvement of life and service quality has a great impact on social development. A life and service-oriented society has been gradually built. At the same time, Japan's industry has felt the pressure brought by emerging countries

in addition, the diversification of food retail methods and the trend of retail distribution methods have also had an important impact on the development of Japan's packaging market, such as the popularity of shopping, the entry of large overseas companies in Japan, the attention paid to supply chain management (SCM), the way to enhance competitiveness through enterprise reform and reorganization, and the increasing trend of collectivization and information stores

positive countermeasures against development challenges

in recent years, we have faced new challenges, The countermeasures taken by the Japanese government are reflected in the following aspects:

in 1991, the resource recycling promotion law was promulgated (later revised as the "recycling resource utilization Promotion Law"), adhering to the principle of paying equal attention to environmental protection and economic development.

in 1999, the industrial structure committee reported "creating a recyclable economic system", emphasizing that the focus was expanded from the initial R (recycling) to "3R" (reduction, reuse, recycling), Formulate regulations on business, citizens, local governments and other aspects of the implementation of the "3R" system. The "3R" concept has been implemented, and "3R" projects have been launched in the packaging industry. At the same time, some citizen groups have implemented the "4R" campaign, that is, reducing quantification, reusing, recycling and refusing to use

in June 2000, a law was promulgated, proposing the establishment of a circular society, and putting forward the framework and steps for the establishment of a circular society, such as the container and packaging recycling law (passed in June 1995, and some provisions were enforced in 2007). The purpose is to reduce the generation of garbage by using container and packaging waste more effectively (this part of waste accounts for about 60% of household waste). Its basic principle is everyone's responsibility. Consumers should classify waste products according to the catalogue, relevant departments should collect these classified waste products, and enterprises should add these collected recyclable products into new products

measures taken by the packaging industry:

(1) reduction measures. Including reducing the amount of packaging materials to a minimum; Reduce waste products to a minimum; Reduce the volume and weight of the package; Use thin, light and small containers; Use containers that can be canned again to reduce the number of packages; Change packaging materials; Save resources, reduce oil consumption without leakage

(2) environmental protection measures. Increase renewable forestry resources and use non petroleum raw materials (change expandable polystyrene materials, develop waterproof corrugated boxes with heat insulation, and use biodegradable plastics); Using low calorie burning materials will not cause damage to the incinerator during treatment; Select materials to reduce environmental pollution according to LCA evaluation criteria; Based on the LCA evaluation standard, establish and promote the "ecoleaf" environmental protection label project, encourage water transportation and reduce carbon dioxide emissions (reduce PD energy); Voluntarily engage in environmental protection, environmental pollution reduction and other activities; Obtain environmental ISO (14000 series) certification; Use small displacement commercial vehicles

open up new packaging design concepts

in the development of new packaging containers, in view of the two major factors of environment and consumers, combined with the development trend of the packaging industry, it is necessary to fully develop new containers to ensure the excellence of use and design, design and develop containers that are convenient for use according to ergonomics, and use it technology to develop containers with high accuracy and efficiency. At the same time, two concepts of environmental protection packaging and general design packaging are derived. Among them, examples of environmental protection packaging awareness with the product introduction of StarTech waw series electro-hydraulic servo steel strand testing machine are as follows:

Plastic packaging

inorganic evaporation

use inorganic film to replace aluminum foil

multi-layer coextrusion

multi-layer coextrusion to replace the traditional composite process, so as to reduce the film thickness

nozzle bag

replace bottle packaging, Weight reduction

composite material

uses two layers of reusable canned bags to replace the cover produced by the previous three-layer packaging process

composite material

instead of aluminum foil, Bags, etc. (reduce the generation of residues)

water based ink

water based ink replaces organic solvent

bib (bag in box)

substitutes for cans

supply of preformed products

pet bottle filling equipment, etc.

plastic foaming products

conversion to plastic products

packaging of non edible liquids

substitution of bottles and cans

small cartons for liquid packaging

substitution of glass bottles

containers for liquid packaging

substitution of inorganic films for aluminum foil


easy to recycle liquid packaging

printed foldable Packaging, easy to recycle

foam cup

paper cup is used to replace foam plastic cup

multi-layer packaging

combines cardboard and paper cup materials to save materials

cd box

paper box is used to replace plastic box

saw blade paper

paper box with serrated opening, Easy to open

soybean ink

use biodegradable soybean oil for offset printing ink

BIC (bag in box)

use the combination of carton and bag to replace bottles

paper bubble packaging

use paper packaging bag to replace

implementation requirements for general design packaging:

(1) easy to open and access: the container can be opened easily in the right way, the opening is cut neatly, and the cover is moderately tight. At the same time, the container or package will not be dirty when taking out the loaded items. At the same time, the performance of resealing the container should also be considered

(2) easy to use: the instructions and signs must be easy to use. At the same time, the packaging will not cause the user to be cut, burned or cause the cover to fall into the contents. To avoid such accidents, labels must be properly attached

(3) easy handling: the packaging structure design must be that the glass bottle cap and plastic cap are easy to separate, or the paper and plastic are easy to separate. At the same time, after using the product, the package should be easy to compress to reduce the volume

(4) at the same time, the design must ensure the use safety, flexibility and safety personality of consumers: easy to hold (operate with one hand as much as possible), high stability (will not cause accidents), will not slip when holding (foam), with thermal insulation or cold resistance (double-layer structure), easy to operate (single operation, etc.)

source: China's food industry

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